Reports Mipler vs Easy Report
Running reports on your Shopify store should be easy, not a chore. Built-in analytics from Shopify itself are often limited, so merchants need flexible apps for easy reporting. Two popular Shopify reporting apps are Mipler and Easy Reports. This article explains each tool and highlights why Mipler stands out for store owners who want powerful, customizable insights.
What Are Reports Mipler and Easy Reports
Mipler is an advanced reporting platform built for Shopify. It lets you create, customize, and automate any report you need. With over 60 built-in templates and custom columns, Mipler turns any store data (including products, orders, customers, tags, and metafields) into clear reports, or dashboards. You can filter, group, and even use formula-based columns. Mipler also integrates with Google Sheets or email and has an AI assistant which can help generate reports.
Easy Reports by DevCloud focuses on basic but easy-to-use reporting. It lets you pick fields (orders, products, inventory, customers, etc.) and filters to quickly generate the report you need. Easy Reports supports exporting to XLS, CSV, PDF, Excel or JSON and can schedule emails or upload results to Google Drive and Google Sheets. It has a simpler interface for generating easy reports, but it mainly covers core Shopify data and lacks advanced customization.
Pros and Cons
Mipler Pros:
- Mipler wins at custom reports and flexibility. It offers 60+ pre-made report templates, custom formulas, and powerful filters so you can build any report your store needs.
- It supports automated scheduling and sharing (via email or link) and real-time syncing with Google Sheets.
Mipler Cons:
- Because Mipler is highly customizable, it can be more complex to set up than simpler tools. However, you can choose from existing templates, create your own using AI Assistant or ask for help from our engineers.
Easy Reports Pros:
- Easy Reports is simple and affordable. For small stores that need straightforward order, product, or customer summaries, Easy Reports does the job with minimal setup.
- It provides basic scheduling, Google Drive/Sheets exports, and a friendly interface.
Easy Reports Cons:
- Easy Reports is limited in scope. It covers only basic data (orders, products, customers) and offers fewer built-in templates than Mipler.
- There are no dashboards or advanced custom columns. It also has no free tier beyond trial, and it does not support store attributes like metafields or tags. In short, it is less flexible for analytics and lacks high-end customization.
Product Comparison Table
| Feature | Mipler (Advanced Reports) | Easy Reports (DevCloud) |
|---|---|---|
| Built-for-Shopify | Meets highest Shopify standards and integrated as an app inside Shopify store | Built for Shopify |
| Pricing/Plans | Limited free plan / trial available | Free for stores with ≤1000 lifetime orders Paid plans from $4.99/month |
| Rating (Shopify App Store) | 5.0 (470+ reviews) | 4.9 (80+ reviews) |
| Pre-built Templates | 60+ ready-made report templates | Limited to orders/products reports. Predesigned formats for sales, inventory, customers |
| Custom Reports & Formulas | Full custom columns/formulas | Only basic custom filters |
| Dashboards | Fully customizable dashboards with ability to attach existing reports to it, create new one inside it and gather all information in one report | No dashboards |
| Automation | Built-in reports scheduling which can send specific reports each time period on emails in different formats (CSV, Excel, PDF) or send live report links. | Allows you to schedule reports by email, export or download them in CSV and PDF formats or share them as a live link. |
| Google Sheets Integration | Direct sync to Google Sheets | Upload to Sheets |
| Data Sources (Metafields/Tags) | Supports metafields/tags | No support for tags/metafields |
| Output Formats | CSV, Excel, PDF, HTML, JSON | XLS, CSV, PDF, JSON |
| Support | Live support, customization help, dedicated support engineer on higher plans and ability to create custom reports using AI Assistant | Self-service only |
Why Choose Mipler for Shopify Reports
Compared to other Easy Report competitors, Mipler is the obvious choice when it comes to flexible Shopify reporting. Mipler is a full-featured Shopify Reports tool that offers simplicity and advanced analytics. Mipler was developed with Shopify, and it performs to the highest standards of Shopify. It is more than simple reporting as it allows you to use all the details of a report (add formulas, new columns and use store tags) which is not possible with Easy Reports. As time goes by every store expands and you have to be ready to it.
Mipler grows with your business as well. It has powerful dashboards and 60+ templates that include sales, finances, inventory, etc. Automated scheduling and integration with Google Sheets implies that your team will have timely reports on the schedule. And, Mipler has a responsive support team that can assist in setting up complex reports, on higher plans you will even get a dedicated support engineer to your store.
To sum up, the answer is yes, Mipler is the best solution as easy report alternative to Shopify store reporting. It offers simple reporting with professional flexibility, which makes complicated analyses easy. Mipler is the most intelligent app that store owners should use to get advanced reports, it is indeed the advanced reporting app.
