The Shopify merchants need a flexible reporting tool that will convert the raw store data into actionable information. Within the ecosystem of Shopify, a stable toaster app is sought by many in order to examine the data of their store. Mipler Reports and Report Toaster are two major applications in this area.
Both produce custom sales and inventory reports, however, they are different in terms of capabilities, integrations, and pricing. We will compare their main features below to understand why Mipler tends to be the winner.
What Are Reports Mipler and Report Toaster
Mipler is a Shopify analytics app that has a drag and drop builder and custom dashboards. It provides a lot of pre-packaged report templates (60+ in the free version). It is possible to set up automatic reports or export to CSV, PDF, or Google Sheets. The next levels open access to unlimited custom reports, multi-store analytics and an AI assistant with live support that assists in creating complex queries.
Report Toaster is an application developed by Cloudlab that centers on real-time toast reports. It offers 120+ pre-designed templates and allows you to insert columns, filters, or formulas to every report. It is possible to schedule reports and send them through email or live links. Report Toaster is compatible with such tools as Google Sheets (CSV), ShipStation, Mechanic, etc.
Both apps address the basics of analytics, yet Mipler is more customizable and easy to use, whereas Report Toaster is more focused on fast deployment and real-time data.
Pros and Cons
Choosing the right app depends on your needs:
- Customization: Mipler allows you to create complex reports and dashboards that have custom columns, formulas, and filters. Report Toaster has a larger template library (120+) to use to quickly configure, but it does not have a native dashboard.
- Integration & Export: Both apps have report scheduling via email. Mipler can be exported directly to Google Sheets, Mail, and has public live links, Report Toaster can be exported by CSV and can send reports to Slack or Mail.
- Ease of Use: Both of them have an easy-to-use interface. The drag-and-drop functionality of Mipler allows creating custom reports and dashboards as quickly as possible, and the interface, AI assistance and Support Engineers accelerate the process of creating reports. Report Toaster offers a simple report configuration, due to its templates.
- Pricing: The plans of Mipler begin with $14.99/month (Basic, unlimited orders). The cheapest plan offered by Report Toaster is 9$ a month (Shopify Basic). Highest plans: The Advanced plan offered by Mipler costs 89.99 - 139.99$ based on plan, whereas the Plus plan offered by Toaster costs 150 dollars. Mipler in practice offers more advanced features, support, and automation at a mid-range price.
- Support: Mipler offers live chat support on every plan and even an engineer on the most expensive. Report Toaster has documentation and email support, which is not good user experience.
Product Comparison Table
| Feature | Mipler (Advanced Reports) | Report Toaster (Custom Reports) |
|---|---|---|
| Ease of use | Built-for-Shopify certified (meets Shopify’s standards for speed and ease) Simple, mobile-friendly interface praised by merchants (“super easy to use”) |
Powerful but more complex interface |
| Report customization | 60+ built-in templates (sales, inventory, customers, etc.), can add custom columns, formulas, use Shopify tags & metafields in reports, support team helps build any custom report on request (even free reports creation) | 140+ report templates, custom filters, sorting, multi-column grouping, calculated fields, and use of tags/metafields, but does not support dashboards with multiple reports or data from different reports |
| Shopify integration | Runs directly inside Shopify admin (no extra logins) Native use of Shopify data (metafields, tags, notes) Direct export to Google Sheets and CSV |
Integrated as a Shopify app Can export data to Google Sheets (via CSV) |
| Support quality | Live chat and ticket support (even on free plan), the Highest tier includes a dedicated support engineer | Basic live chat support on free and paid plans |
| Pricing | Free for stores with ≤1000 lifetime orders (includes 60+ reports, daily emails). Paid plans starts from: $14.99 (Basic), $89.99 (Advanced), $129.99 (Plus) per month |
Free only for Basic/Shopify plan stores (90-day history,
100+
reports). Paid plans: $18 (Basic), $50 (Advanced), $150 (Plus) per month |
| Scheduling / Export | Schedule automatic email reports (daily/weekly/monthly), Export or email reports as CSV, Excel, or
PDF. Send live report links (no Shopify login needed) |
Toaster application lets you schedule your reports by email, Slack, export/download them as CSV and PDF format, or share them by sending a link to these reports |
| Performance speed | Shopify-certified for high performance Real-time data updates (reports reflect current store data instantly) | Toast reporting gives real-time reporting with up-to-the-minute data, but no Shopify validation of it |
Why Choose Mipler for Shopify Reports
Mipler is constructed to manage any Shopify reporting requirement. Its dashboards allow you to merge charts and tables in the same dashboard, i.e., it can display sales trends and inventory levels. Any report can be exported to Google Sheets to be analyzed. The app is hosted inside Shopify’s admin and therefore has a familiar interface.
Mipler AI assistant can auto-generate Shopify Reports, and live support is available on every plan. The updates and features are designed to Shopify stores. Mipler is a unique reporting app that has been designed to be user-friendly and offer all the features needed in reporting.
