Running a Shopify store isn’t just about attracting traffic, the real challenge is turning first-time buyers into loyal customers who return again and again. That’s where Mipler’s Shopify First-time vs. Returning Customer Sales Report comes in.
If, for example, two stores make the same $10,000 in monthly sales. One gets it from 500 new buyers, the other from 150 returning customers. Which one will grow faster? The one that understands and nurtures its repeat customers. Mipler transforms your order data into actionable insights, helping you see exactly who keeps your business thriving.
Why the Shopify First-time vs. Returning Customer Sales Report Is Important
Returning customers are the backbone of every successful Shopify business. While new shoppers expand your reach, returning customers bring 67% higher order value and convert up to five times faster.
Yet most store owners focus heavily on acquisition, overlooking the gold in their existing buyers. The new vs. returning customers report in Mipler makes this balance visible. Track retention trends, visualize loyalty patterns, and know when to invest in re-engagement campaigns instead of constantly chasing new buyers.
New vs. Returning Customers Shopify Report – What’s Available with Mipler
Mipler provides an intuitive, ready-to-use Shopify first vs. returning customer report. Instantly see:
- Sales distribution between first-time and returning customers
- Order frequency trends over time
- Average order value (AOV) per customer type
- Lifetime revenue contribution from repeat buyers
Filter by date range, marketing channel, product, or region to identify when acquisition efforts are effective and when loyalty initiatives pay off.
Benefits of the First-time vs. Returning Customer Sales Report with Mipler
Unlike standard Shopify analytics, Mipler helps you go further. Build a customized view showing how each campaign or product line performs for new vs. returning customers.
For example, a health supplement store discovered that 40% of January sales came from new customers, but returning customers contributed 68% of total revenue due to subscriptions. By adjusting email campaigns to upsell existing buyers, they increased overall sales by 22% within two months.
- Understand customer lifetime value (CLV)
- Identify channels that bring loyal vs. one-time buyers
- Track effects of retention initiatives on sales
- Optimize discounts and loyalty rewards using real data
Strategies to Encourage Repeat Purchases
Attracting customers is just half the journey, keeping them returning is where growth happens. Use Mipler insights to create actionable strategies:
- Segment your audience: Divide customers by purchase frequency, total spend, and engagement level. Target dormant or high-value clients with tailored offers.
- Personalized incentives: Birthday discounts, loyalty points, and “frequently bought together” bundles encourage repeat purchases.
- Loyalty programs: Implement points or cashback rewards for returning customers. For example, a home decor brand using Mipler found that 60% of sales came from repeat buyers, and introducing a cashback program increased repeat orders by 22% in six weeks.
- Automate retention campaigns: Set triggers based on purchase behavior. Send “We miss you” messages or replenishment reminders to increase repeat order rates by up to 20%.
- Cross-sell effectively: Use Mipler insights to identify products frequently purchased together and offer bundles to returning customers.
- Track and iterate: Continuously monitor repeat customer metrics in Mipler and adjust campaigns to maximize loyalty.
Automate Your New vs. Returning Customers Report to Optimize Your Store
Mipler allows full automation of this Shopify Reports. Schedule daily, weekly, or monthly updates and receive reports directly via email.
Once implemented, you’ll always know whether your returning customer base is expanding or shrinking. These metrics help optimize marketing in real time.
Important
Returning customers are more than a metric, they reflect your store’s trust and experience. A 5% increase in retention can boost profits by 25–95%. Use Mipler to reward loyalty, improve customer experience, and reduce churn.
FAQ
What is Shopify Sales Report on the First-time vs. Returning Customer Sales?
It is a data report comparing sales from new versus returning customers, helping monitor acquisition and retention patterns.
How do I create this report in Mipler?
Select the First-time vs. Returning Customers template, set the time period, and apply filters such as marketing channel or product type.
Why is it critical to track returning customers?
Returning customers spend more, cost less to retain, and often become brand champions. Tracking them informs loyalty and remarketing strategies.
Can this report increase sales?
Yes. Knowing your most loyal segments helps optimize campaigns, personalize offers, and boost customer lifetime value.
