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Shopify RFM Analysis

RFM abbreviation (Recency Frequency Monetary — antiquity, frequency, money) — customer segmentation in sales analysis by loyalty. The report may take some time to load depending on the number of Customers and Orders.

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RFM Customer Sales
  • Loyalty-Based Segmentation: Identify your most valuable and engaged customers using Recency, Frequency, and Monetary metrics
  • Targeted Marketing Opportunities: Create personalized campaigns based on customer behavior and RFM scores
  • Improved Retention Strategies: Detect at-risk or inactive customers and re-engage them with timely offers or communication