How to get Shopify Annual Report

Make educated decisions based on the data from your store

What is an annual report

In a case an owner of an online store needs to intrigue investors, draw in more financial backers, additionally feature the brand image, connect with his workers, or simply record a report with government authorities, an annual report is a tool to use.

It is a document with multiple data points integrated into one convenient to analyze the activity of the business on the preceding year. This document is a regularly reporting component for a business for almost a century. Depending on a country specifics of the report compilation and the data contained can vary.

So, precisely what is an annual report? Organizations, including those in the sector of online commerce, make various sorts of yearly reports. Each sort of yearly report that can be generated is planned to pour light on the unmistakable objective a business wants to solve with this type of reports.

A conventional yearly report is an extensive outline of all accomplishments and fiscal summaries of the business from the former financial year. It is created consistently, and its primary goal is to educate investors, financial backers, partners, workers and others on the current monetary status, and give the vision for what's to come.

Today, yearly reports are frequently utilized as advertising apparatuses to intrigue all who are already involved in the business, and draw in new ones. Often annual report is required to be published on the company's website. In some cases a shopify audited annual report may be required.

What information may be the part of an annual report

There is no strict demands for the content of the ordinary yearly report for a business organization. Typically such report includes a letter from the organization CEO, monetary information, tasks and results, market fragment data, plans for new items, auxiliary information and innovative ideas.

Depending on the particular business and its size the annual report may vary significantly. It can contain form several pages to hundreds of pages.

Typically the yearly report contains key data on an organization's monetary status and this document can be utilized to quantify: an organization's capacity to pay its obligations, development over various years, how much income is held by an organization to develop its activities, the extent of functional costs to income created.

The yearly report additionally decides if the data adjusts to the accounting standards (GAAP).

On account of common assets, the yearly report is a necessary archive that is made accessible to investors on a year premise. It unveils specific parts of a common asset's tasks and monetary conditions. It is opposed to corporate yearly reports, shared asset yearly reports are best portrayed as "plain vanilla".

The annual report may be presented in various forms with the most suitable one is determined by the business needs.

Typically the forward portion of the document frequently contains a noteworthy blend of illustrations, photographs, and a going with story, all of which account the organization's exercises over the previous year and may likewise make estimates about the eventual fate of the organization. The back piece of the report contains definite monetary and functional data.

Who is yearly report aimed at

Primary audience of the annual report are essentially the investors of the business. They use the report to gain the information on how the organization is performing, what are its tasks and future.

At the same time the annual report may be interesting to the workers and clients of the business.

Annual report for store staff

Yearly report is extraordinary way for store workers to get more familiar with the brand and its goals. They can go through a yearly report to perceive what different tasks and drives the organization has put resources into.

Annual report for store clients

Yearly reports is a way for a brand to introduce itself for its customers in the most ideal light. Organizations can show the qualities that put them aside from contenders.

Business can use the yearly report to discuss the kinds of providers and makers they work with, how and where materials are sourced, the nature of their items, their effect on the climate, etc.

Annual report in default Shopify

Shopify gathers every available data when something happens in your store. It can be, for example, a client who makes a purchase or interacts with the store in some other way.

For activities in your store Shopify circumspectly notes down each detail and provides a store owner and staff tools to look at that data from different angles though Shopify reports.

Some of the reports are accessible out of the crate in the dashboard of the Shopify store, and others can be created freely when needed. With the bounty of data available to you in your store, it would be a disadvantage not to utilize it for your potential benefit.

For any online store one of the most valuable group of reports is reports on sales. It gives significant information on deals and items, provides clues about the purchasing preferences of shoppers. Those experiences depend on particular data analyzing model that is pertinent to your shop. Sales reports in Shopify include the following list:

  • sales over time
  • sales by product
  • sales by SKU
  • sales vendor
  • point of sales reports
How to build a Shopify annual report

The sales over time report provided by the default Shopify reporting tool will give you a monetary outline. It will also show you the number of requests your store registered, the number of areas you've gathered deals from, and the number of financial exchanges you had.

The Sales over time report available in Shopify shows the quantity of orders and the absolute deals that a store have made after some time. You can choose a unit of time in the Group by drop-down menu to control how the information is assembled. The data can be assembled by day, by month, by year.

Shopify online annual report usually used when summing up the results of the current year or when analyzing and comparing sales for the previous year in order to build plans for the current one.

At the point when you open a report, its information is displayed for a default date range. For instance, in this case of an annual report, it is a year. Keep in mind, that the default range for certain reports is month, and change it to a year for the annual report. The time range that you set for the report is kept as the default until you change it once more.

Below is the example of Sales over time report for a time range within a year. To generate such Shopify annual report from the data available in your store, you simply need to go to the admin panel of your store on the Shopify. Then, in the sidebar on the left, select Analytics > Reports > Sales Over Time.

Next, you need to specify the time range in the filter by dates or by selecting a standard time interval, for example last year. After this select the data grouping. You may display the report for each day within the specified time range, or group it by month, quarter, day of the week, etc.


Below the chart you will find a data table that is used for the report. Apply filters to get rid of unnecessary information, and select additional columns to add more data you would like to see in the report.

You can add columns on orders, gross and net sales, discounts, returns, taxes, total sales, fulfillment and payment status, cancelled orders, average order value, and some other data columns.

When you have fully finished forming the annual report Shopify provides you with functions to print it, export it in a CSV format, or save it as a template for a custom report.

Annual report in Shopify Advanced Reports app

Using of a third-party reporting app in your store brings you several key benefits. First of all, in default Shopify stores on Shopify Lite and Basic Shopify plans have no access to Sales reports.

The Advanced reports app by Mipler provides full package of reports regardless the subscription plan a Shopify store uses. Hence, the store owner can easily get access to the annual report.

Default Shopify reporting dashboards are incredible tools when you're at the beginning of your online ecommerce endeavor, however they can limit your abilities in the long run.

Shopify standard reporting tools don't give an upper hand in the competition since those prepackaged reports are accessible a great number of other Shopify stores. This means they all are basing their management and decisions around similar stock bits of knowledge.

How to build annual report in Advanced Reports

In the Advanced Reports app, a similar report for annual data analysis is called Sales Overview. It also allows you to build graphs using data from the report.


In order to get access to reports built by Advanced Reports app in the admin panel of Shopify on the left part of the screen navigate to Apps > Advanced Reports > Sales. In the list of all available sales reports select Sales Overview report.

Basic usage of the report is the same as the default Shopify Sales Over Time report. You need to specify a time range, select the data grouping option, apply filters, add data columns.

The Advanced Reports app provides enhanced visualization for the available data when compared to default Shopify report. In addition to column chart you can choose line, bar, area, pie, scalar data representation.

Additionally you have more possibilities on data export. You can export the annual sales report as Microsoft Excel, PDF, HTML web page, CSV file, Google Sheets.

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