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General overview of Shopify Reports

· 12 min read
Denis Nazarenko

How reporting is done in Shopify

Analytics to boost sales and revenue

There are several types of how a store can depict the statistics available in its Shopify database. These summary papers in at large can be divided on general and subtle that include specifics.

In admin panel a manager can obtain reporting functionality based on classes presented inthe embedded Shopify reports app . Any of the aforementioned sections are established according to the type of the result being depicted. For example, the summary paper "Sales Over Time" serves as a tool for understanding how sales are going in a general picture.

The rundown of accessible statistics depiction tools is widespread for any store, but the specific reports that can be utilized by a storekeeper rely upon the membership plan empowered in the company.

Types of Shopify reportsShopify LiteBasic ShopifyShopifyAdvanced ShopifyShopify Plus
Live View
Retail sales
Custom reports

Shopify reports on finances

Segment of the summarization page that is devoted to finance provides depiction of several key values of the store operation. Additionally, this section contains links to the total summary depiction and gives statistics on store cash.

A storekeeper can obtain this type of view by opening the managing interface, from where he should navigate to Analytics. On this page the Reports link will be available. Choose a preferred financial report, for example Finances summary. You can select a sales channel and set the time range to depict in the report. Removed channels won't appear in the list of channels, however the historical data can be viewed for them.

Finance overview

Shopify reports on products

Product analytics in Shopify is available after navigation to Products > All products. Select the product you need to get the data on and on its page locate the Insights tab. Click the View details option to see the sales statistics on the particular product.

For each product Shopify is capable of showing the net sales, sales breakdown, net sales by channel, net units sold by traffic source, customers. The latter Shopify report shows the ratio of first to existing shoppers.

Reports on acquisitions

Starting form Basic Shopify plan a store owner can track acquisitions of new visitors. This reporting section includes statistics on sessions over time, by referrer, by location.

Do not confuse procurement statistics with the Sales by traffic referrer source. The former does not show converted sales or the number of purchases. This page simply display numerical value of how many people there were.

Inventory statistics

Currently this system provides a way to get clues on a month-end inventory snapshot, and track the amount of inventory sold per day. Such information is available through inventory reports, which can be found at Analytics > Reports > Inventory section.

Inventory reports are not updated immediately when requested. It may take 12-72 hours to renew the gathered statistics data.

Behavior reports

The reports on behavior brings insights about how to better market products, enhance upsell to target audience, create promotional deals (discounts, product bundles), increase average order total.

Navigate to Analytics section of the panel. In here find an option marked as Reports. It will give the access to Behavior. From here one cane find tips on the visitor presence details. Most of them are can be used starting the simplest subscription option available. However the Online store cart analysis report is available for stores on Shopify or higher plan.

Reports on marketing

Such type of reports allows a store owner to get information on the efficacy of marketing efforts in his store. He can also obtain a Shopify conversion rate report .

Information from these reports may be a key in understanding the reasons that attract shoppers to the store and persuade them in making purchases.

Live View Shopify report

An online shop owner can in almost real time see what is happening in his store with the Live View report. The data is depicted on the virtual world map or globe depending on the visual style preference. Navigate to Analytics > Live View to get this report.

Live View

Live View functionality is especially useful during the periods of high in-store traffic. Those events can occur, for example, on days of sales, like Black Friday, or Cyber Monday.

Live View report allows to monitor the in-store activity from all channels, and can be used to get the picture on immediate results of marketing efforts, like discounts and other marketing promotions.

A Streamer mode option allows to share the Live View Shopify report. During such streaming the store metrics are blurred.

Reports on orders

To see shopify order reports that bring data on order volume, order fulfillment, shipping, delivery, returns navigate to Analytics > Reports > Orders section.

For example, the Orders over time report displays total number of orders over the specified time period.

Shopify reports on sales

See data on orders as sales over time, by product, or by channel with sales reports. To get these reports navigate to Analytics > Reports > Sales section. Here click Show all button to get all reports.

Sales report for point of sale (POS) can be obtained an Retail sales report section.

Retail sales report

Get the information on sales for each POS of your store. Navigate to Analytics > Reports > Retail sales to build such reports.

For stores on Shopify plan the platform provides reports on retail sales by product, by product variant SKU, by product vendor, by product type, by Point of Sale location, by staff at register, by staff at register (daily), by staff who helped with sale.

Reports on profits

To view shopify profit report first check if the conpany is on the correct plan. Is should be on Shopify or higher. Then navigate to Analytics page. Locate on this page a link to Reports button. When the latter loads on a screen find a Profit margin section.

Profit is depicted in reports for products and variants that had cost recorded at the moment of sale.

Customer reports

Several plans, such as Shopify, open new types of statistics depiction a person responsible can use to present. Another one with similar functionality is Advanced Shopify. Identical results can be obtained with Shopify Plus. All of them bring admittance to detailed view on customers. Customer statistic shows average order coun. A store manager can equally see the average order totals. He bacomes capable to know the expected purchase value.

Additionally, this section brings visualization on customers over time. Store manager can also activate the sales view on first-time vs returning customer. The geographical distibution of shoppers can be uncovered. Storekeeper can calso get to view the returning and one-time shoppers.

These customers reports have limit on maximal number of 250,000 represented clients. All gained statistics is updated usually every 12 hours.

Custom statistics display

The admin or owner can see exactly the details he wants in the report by generating custom statistics release. Navigate to Analytics > Reports > Create custom report.

Use filters to exclude the data that is irrelevant for the particular custom report. Alternatively, edit an existing report

Advanced Reports for Shopify

Get more insights with your store data

A storekeeper gets the ability significantly enhance the representation fo the statistics with a third-party reporting app. It will bring new reports by analyzing data available beyond standard Shopify reports. Additionally, it will rebuild standard reports to make them more informative and useful.

After installing this app shop owners gets 50+ reports with an easy-to-use and intuitive interface enabling efficient management of all the reports. The usage convenience is guaranteed with several common user-friendly features like drag & drop, filtering, and sorting.


Shopify Advanced Reports app is suitable for any Shopify store. It proposes several plans for shops with various sizes and requirements in analytics.

Small online endeavors that have up to 1000 orders monthly can use the app without any expenses. The Free plan is also suitable for app evaluation if the 14-day free trial period was not enough.

Advanced Reports makes any report available

Basic summarization system makes some reports available only for certain plans. This may lead to missed opportunities due to a fact that a store owner was not able to obtain valuable insights with the report that is blocked for the plan his business is currently on.

Using this app designed by Mipler for a store on this platform its owner gets the ability to analyze any data available in your store. This app doesn't segregate available reports by subscription plans.

The only exception is Free plan, which proposes all standard reports, but there is no possibility to build custom reports. The ability to create custom reports and use filters is included starting Basic plan and above.

Advanced sales reporting

While standard Shopify reporting includes 10 variants of how sales can be represented, with Advanced Reports by Mipler the business becomes capable of presenting with 19 reports.

Look at the main sales statistics on one page. A storekeeper is presented with dozens of summary papers, which can be inconvenient To quickly track the business performance, getting clues on deals in one glance is essential.

The metrics of your shop are shown in numeric and graphic formats where it is applicable.

For example, a day is the standard summary for depicting sales values in the Mipler app. A responsible person can also use grouping by week, month, or year.

demo The online summary paper represents the whole amount of values taken withing the dataset of orders for a certain period. One set can be, for example, a Net Amount. The other one can be referred to Taxes. A person responsible is free to choose Shipping statistics or Discounts.

More accurate Shopify Reports such as Sales by Product or Sales by Variant, Sales by Product Variant SKU, Sales by Product Vendor allow to get a much deeper dive into sales not by order, but by products or manufacturers which were selected. demo

Thus, using sorting by the number of sales, you can find both products that are selling very well and products that have little or no sales.

The task of inventory refill cannot be imagined without this information in case when purchasing new products should be done optimally. Such insights are also helpful in deciding in case of a sale. Use it to rearrange of items with low sales to free up money and buy highly liquid goods.

This external application offers various filters that can be added within the Sales Overview to further enhance understanding of the whole picture that happens on sales. For example, using this tool the statistics can be filtered geographically or by promotion coupons.

demo Additionally, the data that is formed using the statistics outline can be presented in more visually enhanced form of a graph.

demo Dashboard of this app by Mipler helps to see all gathered data the database holds on sales. The manager can conveniently display it for some time scope he needs to oversee. It then can be used for confronting it with any figures gathered on sales at another scope of view that is typically presented as a time range. A storekeeper has the ability of setting the period from the predefined set of timely terms. A manager can use today or yesterday. Alternatively, he can select a week. Still he has an ability to depict the data within month. The system also approves statistic in quarter time periods. For some managers it may be more convenient to get the values for a year period.

Custom reports

A significant advantage of using the Mipler module in daily activity is the ability to generate custom statistics depiction starting from Basic subscription plan. The performance of the summarization a store manager obtains with default tools gives a glimpse on the data only for stores that utilize top subscription plans. The latter is in accordance to official guideline, referred by the name of Advanced Shopify. Another one included in this specific list is Shopify Plus.

demo Having the ability to make custom depiction of the statistics a store owner can get insights from any numbers that are present in the business database. Additionally, summarization tool by Mipler for online site can visualize this data in most suitable format. You can select table, chart, single value.